"Our Best PRICE Forward" 

The Heritage Lincoln Philosophy of Transparent Pricing


WHAT DO WE MEAN BY TRANSPARENT PRICING? WE PUT "OUR BEST PRICE FORWARD"

We have all heard of the expression, "Put Your Best Foot Forward", we at Heritage Lincoln "Put Our Best PRICE Forward". We know that our first impression could be our last. You are prepared and educated. You have researched online and know the market, what the specific make and model you want and may have Kelley Blue Book memorized or a screen shot captured of the value of your current vehicle, and are ready to deal. The Heritage Lincoln Philosophy of Transparent Pricing leaves the "Haggling" to other dealers and Trust Building to us!

Our Sales Professionals are on the same websites and not afraid to sit side by side and review the same information with you. We can show the value of our vehicles at the price we list using the same tools you have been using online and we are not afraid to share it.

DO I HAVE TO OR CAN I NEGOTIATE THE PRICE?

No and the price is fixed. Heritage Lincoln Transparent Pricing are true value lowest prices, comparable to or far less than a price you might negotiate at another dealership. No games, no back and forth and no worries about having to be a better negotiator than your salesperson or your neighbor. Now, you can finally relax and enjoy the process of buying a car! Building trust, loyalty and relationships is most important!

WHAT IS MY TRADE-IN REALLY WORTH?

Have you ever noticed how, at some dealerships, the value of your trade mysteriously changes when you change into a different vehicle? It is part of the numbers game that some dealerships have been playing for years. At Heritage Lincoln, we do not play games, your time is valuable! We give you actual cash value for your trade which will remain the same no matter which vehicle you select from our vehicle inventory.

WHAT'S THE CATCH? LET'S FACE IT, THERE ALWAYS IS!

Glad you ask, there is ALWAYS a catch! It is a simple as the Heritage Lincoln Philosophy of Transparent Pricing, you are the best advertisement, social media (Facebook, Instagram, LinkedIn, Snapchat, etc.), maybe a family BBQ's we depend on you for our business!

We want YOU to come back to us!

We want YOUR experience to speak volumes to your family, friends, and co-workers so they WANT to come to Heritage Lincoln!

We want YOU to tell the community about your experience on CarGurus, Cars.com, YELP, or maybe it is a survey with Lincoln!

We want YOU to feel at home when coming for service!

You do not need us, We NEED YOU!